Two car ads in a row? Perhaps I'm developing a bit of a thirst for some petrol based autonomy (a car) or perhaps i'm running out of steam...Just like the cars on the production line at Renault Z.E (Zero Emissions)
What a wonderful little ad this is. How strangely endearing yet pathetic are the petrol run appliances in this would-be-world? With their chug-chugs and splutters, this ad envisions how sad and cumbersome our lives will be if we never give up petrol. Of course it's all an exaggeration but a necessarily profound one at that. It tells not so much of the impracticalities of such a reliance on petrol, petrol in truth couldn't be more convenient with stations dotted freely around, but stirs feelings of disappointment in such a stale existence (mild sepia tones).
It's a mission statement rather than a sales pitch and in that sense I think this ad works nicely. Sort of a prerequisite; there'd be no use in just pitching the new cars without first instilling the need for them.
The concluding voice over 'you already switch to electricity for many things' could do with being more optimistic. Perhaps change the 'you' to 'we've', it's a small matter for picky buggers but hey. I'm a big advocate of the 'future-now' tone of voice rather than the 'placid future-angel/you think you're in paradise but we're actually going to harvest your organs tone of voice) We'll give them time to anglicise it though, as it's running first in Italy and France.
No comments:
Post a Comment