The power of a good demo

VW's new 'Amarok' AKA 'I'm-a-rock'

There's nothing like a simple demonstration to straightforwardly prove a point. A tried and tested method, a demonstration is one of the most directly effective ways to show off your product's selling point. For adverts though it's usually indicative of half-hearted creative thinking. In this case however Iris, the agency behind the idea, conjure up a well-calculated display of the USP 'Power,' something which you'd have to commit a fair 'whack' of intellectual 'oomph' or 'ooosh' to before coming up with an original idea.

Although this one's highly staged you can't say it's an ad exaggeration, they've gone to great lengths to create a real-life albeit not everyday demonstration. The visual imagery of the chimney coming down really 'hammers' the message of POWER home, although it would of been nice to see more debris, and hopefully gets the adrenaline going in every muscle-car, meat head American wannabe on our fine British roads...or those of us who own a boat.

Say love...isn't it about time we took down the garden shed?