Blast! No Youtube video for this one, you'll all just have to keep your eyes peeled. The ad in question is for 'Diagnosis: Live from the clinic' which starts soon on Channel 4. Featuring a young man, home alone who turns on his laptop, drops his pants and lies down on the sofa opposite, presumably for a little pre-watershed DIY. At which point the resident Dr. Christen Jessen appears onscreen to assess our young fellow's affliction.
I like this ad because by placing one taboo next to another it creates a comparison; is he really going to wank?! Oh no, it's okay, he's only acknowledging the topic of his own sexual health...albeit in a rather fruity fashion. Despite its low-budget execution, the ad is effective because it has a good idea at the core. It manages to downplay the taboo of talking about sexual health; as a viewer you approve of him asking for help instead of masturbating before our eyes. This ad is wonderfully light hearted and gently pokes fun at a subject which is rarely approached.
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