Chances are most of you will never of heard of this charming little brewers tucked away in deepest Shropshire and may never even sample its traditional nectars, but it has in essence been around for hundreds of years. 'First Brewed by Monks' their simple slogan is a proud testament to a brand rich in heritage. Sadly in the 70's and at the height of its local popularity Joules was bought out by Bass and swiftly, unceremoniously decommissioned. Fortunately one of the original recipes for the ale survived and just last year the Joules brand was resurrected.
It's hard to say what's most adorable about this quintessentially English ale, it has so many quirks. For me the trademarks, illustrations and vintage posters alone are a brander's wet dream but this humble ale never had any commercial ambitions or sights set further than the local pub or their heartland of Shropshire. If you were thinking of sampling said tastiness you'll be hard-pressed to find a tap North of Chester. To see such dedication of locality is rare and is at the core of Joules' unostentatious brand values. Joules in short is a champion to the tradition of the local pub, of sitting around with good mates, a good pint and good banter.
Joules brew three separate ales: the Slumbering Monk...nutty, malty and mildly caramel...my favourite, then there's the traditional Pale Ale made from the age-old recipe and the more commercial, continental Blonde.
For local watering-holes or more information direct your attention here:
www.joulesbrewery.co.uk
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