Can bad copy be good copy?

Copy isn't always 'copy.' Often the people that write the most eloquent and effective lines are those who aren't trained to do so for a living. This is not to be forgotten in a hurry. This little piece however is not effective for its wonderful wordplay. She's legible once you click on the image.

What's most endearing about the blurb on this sumptuous pack of exotically seasoned nuts is the comically phrased but heartfelt tone used by a writer trying his best at English. There are in truth nowadays so many blurbs on our edible products that the novelty has started to wear off. This example, perhaps somewhat due to the nature of the product, breaks the mould. The phrasing is overworked but the tone is individual and achieves believability by talking straight to the reader.