The art of misdirection

This one's soo good they just HAD to say 'Best' twice. If they were going to do bland then at least get the job done e.g 'Which Award for Best Sat Nav'? Okay so i'm being picky; they have attempted to reinforce their vague, forgettable claim with a benefit 'world's thinnest navigator,' too bad we can't read the type.

Anyway kudos to the writer; 'Best of the Best' allows for that all important quick read, as drivers crane their necks in the opposite direction. Perhaps the media planner should of used their sat nav to find a better ad site.