Brother's early efforts were banter-esque...they avoided the options of a) quirky, odd village charm b) Traditional English Summertime in the country c) side of the road 5 in the morning, no where to go...wait, they don't do adverts for Frosty Jacks, that shit sells itself.
Essentially the motivation behind this advert was to reinvigorate and re-enthuse the target audience. And as it's Summer they just HAD to go with a Bacardi-esque party scene to reflect current seasonal experiences. Truth be told, adverts for alcohol this time of year on TV...I think are a waste of time. Everyone's outside. At Hideout on the Island of Pag there were inflatable Absolut bottle...person size..the branding was on point and it was everywhere in the clubs, fair dos considering it's the first year on the island...massive brand pushes. I just that real brand experiences happen on the ground...for instance..Jaggermeisters.. probably not the way you spell it haha They do shots in test tubes....sooo coool...especially when you buy a round of 12...now that's a brand connection.
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