BBC Extreme World Ad-

I saw this ad while in HK and thought it poignant. The voice-over narrates emotively through each succinct debate, brought to life by the human portrayal in each issue. Though clearly leading, imposing a sense of wrong and right, the ad engages the viewer's moral compass. Knowing there are wrongs to be righted tends to get peeps fired up. People pick a side and feel rewarded by their conscience..

Tricky grey areas are off putting but that's exactly what this issues are.. not clear cut.

Which is actually what the final line's about: 'The great divides in the world may not always be what they seem.'  It's quite subtle but brilliant... The whole ad works without this line, you'd still tune in. But this line throws in little bit extra for those true intellectuals..the promise of a real debate.