Words are necessary...but i'm finding it hard to muster some original criticism; perhaps, not satisfied with being bereft of creativity itself, this ad is able to actively suck creativity out of everything and everyone? A bit much? You decide.
The...not quite saving grace...is the the phone number. 2-8-2000oo..
The efficacy of Alexander Meerkat was in the refreshing swill it gave the category...in its wake lies both a return to factory setting insurer ads, dull and forgettable and a series of embarrassing copy-kat ads; i'm not sure which is worse. The Be Wise values are there: nurturing, experienced insurance advice but they're lost it execution.
If i'm constructive i'd say that daytime spots offer a great advantage in that you have a more refined target audience, i'm guessing house-mums, and with lower quality ads for competition there's more opportunity to stand out. IF you get it right.
That advert was tits. The telephone number shouldn't even get any credit, because in the 90's there was a much better number from an ad starring owls. It was 0800 28 28 20. Fucking genius.
ReplyDelete